Adding Subscribers

There are two ways to add subscribers to your list: one at a time through a form, or in bulk via CSV import.

Manual Add

1. Go to Subscribers in the sidebar
2. Click Add Subscriber
3. Fill in the form:
   • Email (required) - the subscriber’s email address
   • Name (optional) - their display name
4. Choose a confirmation option:
   • Send confirmation email - the subscriber receives a double opt-in email and starts in Pending status until they confirm
   • Skip confirmation - the subscriber is added directly as Active. An acknowledgment checkbox appears confirming you have their explicit consent.
5. Click Add

Tip

Always use “Send confirmation email” unless you have clear prior consent from the subscriber. This protects you from spam complaints and is required for GDPR compliance.

CSV Import

For bulk additions, import subscribers from a CSV file.

File Format

Your CSV file must include a header row. The required column is email. The name column is optional.

email,name
jane@example.com,Jane Doe
john@example.com,John Smith
subscriber@example.com,

Import Steps

1. Go to Subscribers in the sidebar
2. Click Import CSV
3. Upload your CSV file
4. Review the preview - Linkbrew parses and displays the rows before importing
5. Choose an import mode:
   • Active - imports subscribers directly as active. A consent checkbox confirms you have permission to email them.
   • Pending - imports as pending and sends a confirmation email to each subscriber. They become active only after confirming.
6. Click Import

Import Results

After import, you’ll see a summary:

• Imported - successfully added to your list
• Skipped - duplicate email addresses already in your list
• Errors - invalid email addresses or other issues

Caution

Importing subscribers as Active without their consent violates GDPR and CAN-SPAM regulations. Use the Pending mode to send confirmation emails if you’re unsure about consent.

Source Tracking

Linkbrew tracks how each subscriber was added:

• Self-signup - subscribed via the public page or embed widget
• Admin - added manually with confirmation email
• Admin (verified) - added manually with skipped confirmation
• CSV import - added via bulk import

This helps you understand where your subscribers are coming from.

Next Steps

• Public subscribe page - let visitors subscribe themselves
• Double opt-in - how confirmation emails work
• Managing subscribers - filter and manage your list