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Linkbrew

Email Analytics

The Analytics dashboard gives you a clear picture of how your newsletters are performing and how your audience is growing.

Go to Analytics in the sidebar (under Audience).

KPI Cards

Section titled “KPI Cards”

Four key metrics are displayed at the top of the dashboard:

MetricWhat It Measures
Total SubscribersCurrent count of active subscribers
Average Open RatePercentage of subscribers who open your emails
Total ClicksTotal link clicks across all newsletters
Bounce RatePercentage of emails that failed to deliver

Subscriber Growth

Section titled “Subscriber Growth”

A bar chart showing your subscriber count over the last 12 months. Use this to track whether your audience is growing, plateauing, or declining. Spikes often correlate with promotional campaigns or content that was widely shared.

Engagement Over Time

Section titled “Engagement Over Time”

A line chart showing open rates and click rates by month. This helps you identify:

  • Trends — is engagement improving or declining over time?
  • Seasonal patterns — do certain months perform better?
  • Content impact — did a specific newsletter topic drive higher engagement?
Section titled “Top Clicked Links”

A ranked table of your most-clicked links across all newsletters. Each row shows the link title and click count. Use this to understand which content resonates most with your audience and inform future curation decisions.

How Tracking Works

Section titled “How Tracking Works”

Linkbrew tracks two types of engagement:

  • Opens — detected when a subscriber’s email client loads a tracking pixel embedded in the email
  • Clicks — detected when a subscriber clicks a link in the email

Charts and Theming

Section titled “Charts and Theming”

All charts use your workspace brand color and adapt to light and dark mode. The layout is responsive — on desktop you see charts side by side, on mobile they stack vertically.

Next Steps

Section titled “Next Steps”